Proven Results
Case Studies
Real Results for Real Clients — Delivering Measurable Impact With Expert Consultation
Case Study 01
Jameson Sotheby’s International Realty
Jameson Sotheby’s is a residential realtor located in Chicago’s Lincoln Park. The Marketing Team’s assignment was to create a brochure to promote and sell $1.25 million Townhomes. They did an amazing job creating a 17″ x 6½”, 12 page plus cover brochure. Their bindery plan was saddle stitching. Quantity: 500.
When you open a 17″ sheet the total length is 34″. Printing a 34″ sheet requires a 40″ press. Running a 40″ press for a short-run brochure project is very costly and results in excessive waste.
Our Recommendations:
- Cut page length from 34″ to 17″ – moving the job to a smaller press. Less waste. Lower cost.
- Cut page width from 6½” to 6″ – enabling the printer to print 2-up. Less waste. Lower cost.
- Replace saddle-stitching with brass grommets and hinge-score each page. Upscale look and feel.
60%
Cost Reduction
3,400
Sq. Ft. Waste Eliminated
$22
Original Cost
$3.39
New Mailer Cost
Case Study 02
Greaves Tours
Greaves Tours provides unforgettable tailor-made India tours. The Marketing Team had created an incomparable marketing package including a custom tri-panel folder with 17 inserts including a 36 page ‘National Geographic – worthy’ booklet. The cost-per-piece to ship each brochure package was approximately $22.00 (including postage).
We asked one simple question: “Who gets these packages?” The answer: “Anyone who visits our website and requests one.”
Although this was a huge print order we proposed another, more inexpensive, idea. Why not start by sending a less expensive piece to interested travelers? If that sparks interest you follow-up with the full package. We took our idea a step further and actually designed a new 12-page + cover piece that could be sent as a first mailer.
“You understand our business so well. It’s as if you actually work for Greaves.”
— CEO, Greaves Tours
Result
The $22.00 package was replaced as a first mailer with a $3.39 mailer (including postage).
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